{"id":870,"date":"2026-10-29T06:14:47","date_gmt":"2026-10-28T21:14:47","guid":{"rendered":"https:\/\/harumall.com\/article\/%ec%97%ac%ec%84%b1%ec%87%bc%ed%95%91%eb%aa%b0%ec%88%9c%ec%9c%84-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a1%9c-%eb%b3%b4%eb%8a%94-%ed%94%8c%eb%9e%ab%ed%8f%bc%eb%b3%84-%ec%9d%b4%ec%9a%a9-%ed%8c%a8%ed%84%b4\/"},"modified":"2026-10-29T06:14:47","modified_gmt":"2026-10-28T21:14:47","slug":"%ec%97%ac%ec%84%b1%ec%87%bc%ed%95%91%eb%aa%b0%ec%88%9c%ec%9c%84-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a1%9c-%eb%b3%b4%eb%8a%94-%ed%94%8c%eb%9e%ab%ed%8f%bc%eb%b3%84-%ec%9d%b4%ec%9a%a9-%ed%8c%a8%ed%84%b4","status":"publish","type":"post","link":"https:\/\/harumall.com\/article\/%ec%97%ac%ec%84%b1%ec%87%bc%ed%95%91%eb%aa%b0%ec%88%9c%ec%9c%84-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a1%9c-%eb%b3%b4%eb%8a%94-%ed%94%8c%eb%9e%ab%ed%8f%bc%eb%b3%84-%ec%9d%b4%ec%9a%a9-%ed%8c%a8%ed%84%b4\/","title":{"rendered":"\uc5ec\uc131\uc1fc\ud551\ubab0\uc21c\uc704 \ub370\uc774\ud130\ub85c \ubcf4\ub294 \ud50c\ub7ab\ud3fc\ubcc4 \uc774\uc6a9 \ud328\ud134\uacfc \ud2b9\uc9d5"},"content":{"rendered":"

\uc5ec\uc131\uc1fc\ud551\ubab0\uc21c\uc704\ub294 \ub2e8\uc21c\ud55c \ubc29\ubb38\uc790 \uc218\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc2e4\uc81c \uacb0\uc81c \uc804\ud658\uc728\uacfc \uc7ac\uad6c\ub9e4\uc728\uc744 \ubcf5\ud569\uc801\uc73c\ub85c \ubc18\uc601\ud558\uc5ec \ub9e4\uc6d4 \ubcc0\ub3d9\ub429\ub2c8\ub2e4.
\n\uc774 \uae00\uc5d0\uc11c\ub294 \uc8fc\uc694 \ud50c\ub7ab\ud3fc\uc758 \uc774\uc6a9 \ud615\ud0dc\uc640 \uc18c\ube44\uc790\uac00 \uc2e4\uc81c\ub85c \uccb4\uac10\ud558\ub294 \ud2b9\uc9d5\uc744 \ub370\uc774\ud130\uc640 \ud568\uaed8 \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/p>\n

\uc8fc\uc694 \uc628\ub77c\uc778 \ud328\uc158 \ud50c\ub7ab\ud3fc\uc758 \uc810\uc720\uc728\uacfc \ud2b9\uc9d5<\/h2>\n

\uad6d\ub0b4 \ud328\uc158 \uc18c\ube44 \uc2dc\uc7a5\uc5d0\uc11c \uc628\ub77c\uc778 \ucc44\ub110\uc740 \uc624\ud508\ub9c8\ucf13\uacfc \uc804\ubb38 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc591\ubd84\ub418\uc5b4 \uc788\uc73c\uba70 \uac01\uac01 \uace0\uc720\ud55c \uc774\uc6a9\uc790\uce35\uc744 \ud615\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.
\n\ud1b5\uacc4\uc5d0 \ub530\ub974\uba74 \uc628\ub77c\uc778 \ud328\uc158 \uc18c\ube44 \uc911 \uc624\ud508\ub9c8\ucf13\uc740 32.3%, \ud328\uc158\uc804\ubb38\uc1fc\ud551\ubab0\uc740 28.0%\uc758 \uc120\ud638\ub3c4\ub97c \uae30\ub85d\ud558\uba70 \ub192\uc740 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.
\n\ud2b9\ud788 20\ub300\uc5ec\uc131\uc758\ub958\uc1fc\ud551\ubab0 \ud615\ud0dc\uc758 \ud50c\ub7ab\ud3fc\uc740 \uac1c\uc131 \uc788\ub294 \ub514\uc790\uc774\ub108 \ube0c\ub79c\ub4dc\uc640 \ube60\ub978 \ud2b8\ub80c\ub4dc \ubc18\uc601 \uc18d\ub3c4\ub85c \ucda9\uc131 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.
\n\uc774\uc6a9\uc790\ub4e4\uc740 \ub2e8\uc21c\ud55c \uac00\uaca9 \ube44\uad50\ub97c \ub118\uc5b4 \ubc30\uc1a1 \uc18d\ub3c4\uc640 \ud6c4\uae30\uc758 \uc2e0\ub8b0\ub3c4\ub97c \uae30\uc900\uc73c\ub85c \ud50c\ub7ab\ud3fc\uc744 \uc120\ud0dd\ud558\ub294 \uacbd\ud5a5\uc774 \ub69c\ub837\ud569\ub2c8\ub2e4.<\/p>\n

\uc6d4\uac04 \uc774\uc6a9\uc790 \uc218\uc640 \uc2e4\uacb0\uc81c \ub370\uc774\ud130 \ube44\uad50<\/h2>\n\n\n\n\n\n\n\n
\ud50c\ub7ab\ud3fc \uc720\ud615<\/th>\n\uc6d4\uac04 \ud65c\uc131 \uc0ac\uc6a9\uc790<\/th>\n\ud3c9\uade0 \uac1d\ub2e8\uac00<\/th>\n\uc8fc\uc694 \uacb0\uc81c \uc5f0\ub839\ub300<\/th>\n<\/tr>\n<\/thead>\n
\ub300\ud615 \uc624\ud508\ub9c8\ucf13<\/td>\n1,500\ub9cc \uba85<\/td>\n35,000\uc6d0<\/td>\n30\ub300 \ub0b4\uc678<\/td>\n<\/tr>\n
\ud328\uc158\uc804\ubb38\uc1fc\ud551\ubab0<\/td>\n500\ub9cc \uba85<\/td>\n62,000\uc6d0<\/td>\n20\ub300 \ub0b4\uc678<\/td>\n<\/tr>\n
SNS \uae30\ubc18 \ub9c8\ucf13<\/td>\n200\ub9cc \uba85<\/td>\n41,000\uc6d0<\/td>\n10\ub300 \ud6c4\ubc18~20\ub300<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\ud50c\ub7ab\ud3fc \uc720\ud615\ubcc4\ub85c \uac1d\ub2e8\uac00\uc640 \uc8fc \uc774\uc6a9 \uc5f0\ub839\ub300\uc5d0 \ub69c\ub837\ud55c \ucc28\uc774\uac00 \ub098\ud0c0\ub098\uba70 \uc774\ub294 \ucde8\uae09\ud558\ub294 \uc0c1\ud488\uc758 \uce74\ud14c\uace0\ub9ac\uc5d0\ub3c4 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.
\n\uc885\ud569 \uc1fc\ud551 \uacf5\uac04\uc740 \uc0dd\ud544\ud488\uacfc \uc758\ub958\ub97c \ud568\uaed8 \uad6c\ub9e4\ud558\ub294 \uacbd\ud5a5\uc774 \uac15\ud574 \uac1d\ub2e8\uac00\uac00 \uc0c1\ub300\uc801\uc73c\ub85c \ub0ae\uac8c \ud615\uc131\ub418\ub294 \ud3b8\uc785\ub2c8\ub2e4.
\n\ubc18\uba74 \uc758\ub958 \uc804\ubb38 \ud50c\ub7ab\ud3fc\uc740 \ub2e8\uc77c \uad6c\ub9e4 \uae08\uc561\uc774 \ub192\uace0 \ud2b9\uc815 \uc2a4\ud0c0\uc77c\uc744 \uc120\ud638\ud558\ub294 \uc9d1\ub2e8\uc774 \ubc18\ubcf5\ud574\uc11c \ubc29\ubb38\ud558\ub294 \ud2b9\uc9d5\uc744 \ubcf4\uc785\ub2c8\ub2e4.
\n\uc774\ub7ec\ud55c \uad6c\uc870\uc801 \ucc28\uc774\ub294 \uc785\uc810 \ube0c\ub79c\ub4dc\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd\uc5d0\ub3c4 \uc911\uc694\ud55c \uc9c0\ud45c\ub85c \ud65c\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n

\uc18c\ube44\uc790 \uc131\ud5a5\uc5d0 \ub530\ub978 \ud50c\ub7ab\ud3fc \uc120\ud0dd \uae30\uc900<\/h2>\n
    \n
  1. \uad6c\ub9e4 \uc804 \ubc18\ub4dc\uc2dc \ud655\uc778\ud574\uc57c \ud560 \ubc18\ud488 \ubc0f \uad50\ud658 \uc815\ucc45\uc758 \ud22c\uba85\uc131\uc744 \uac80\ud1a0\ud569\ub2c8\ub2e4.<\/li>\n
  2. \uc2e4\uc81c \uad6c\ub9e4\uc790\ub4e4\uc774 \ub0a8\uae34 \ucc29\uc6a9 \uc0ac\uc9c4\uacfc \uc2e0\uccb4 \uce58\uc218 \uc815\ubcf4\ub97c \ub300\uc870\ud574 \ubd05\ub2c8\ub2e4.<\/li>\n
  3. \uc801\ub9bd\uae08 \ud61c\ud0dd\uacfc \uba64\ubc84\uc2ed \ud560\uc778\uc728\uc774 \uc2e4\uc81c \uccb4\uac10 \uac00\uaca9\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uacc4\uc0b0\ud569\ub2c8\ub2e4.<\/li>\n
  4. \uc8fc\ub9d0\uc774\ub098 \uacf5\ud734\uc77c\uc5d0\ub3c4 \uace0\uac1d \uc13c\ud130 \uc18c\ud1b5\uc774 \uc6d0\ud65c\ud558\uac8c \uc774\ub8e8\uc5b4\uc9c0\ub294\uc9c0 \ud30c\uc545\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n

    \uc18c\ube44\uc790\uac00 \uc1fc\ud551\ubab0\uc744 \uace0\ub97c \ub54c \uac00\uc7a5 \uba3c\uc800 \uace0\ub824\ud558\ub294 \uc694\uc18c\ub294 \ubc18\ud488 \uaddc\uc815\uc758 \uae4c\ub2e4\ub85c\uc6c0 \uc5ec\ubd80\uc774\uba70 \uc774\ub294 \ub9cc\uc871\ub3c4\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.
    \n\ud2b9\ud788 \uc628\ub77c\uc778 \uad6c\ub9e4 \ud2b9\uc131\uc0c1 \uc0ac\uc774\uc988 \ubd88\uc77c\uce58\ub098 \ud654\uba74\uacfc\uc758 \uc0c9\uc0c1 \ucc28\uc774\uac00 \ubc1c\uc0dd\ud558\uae30 \uc27d\uae30 \ub54c\ubb38\uc5d0 \ubb34\ub8cc \uad50\ud658 \uc11c\ube44\uc2a4 \uc720\ubb34\uac00 \uc911\uc694\ud569\ub2c8\ub2e4.
    \n\ub610\ud55c \uc800\ub834\ud55c\uc637\uc1fc\ud551\ubab0 \uc704\uc8fc\ub85c \ud0d0\uc0c9\ud558\ub294 \uc774\uc6a9\uc790\ub4e4\uc740 \uc228\uaca8\uc9c4 \ubc30\uc1a1\ube44\ub098 \ucd94\uac00 \uc218\uc218\ub8cc\uac00 \ubc1c\uc0dd\ud558\ub294\uc9c0 \uaf3c\uaf3c\ud788 \ub530\uc838\ubcf4\ub294 \uac83\uc774 \uc548\uc804\ud569\ub2c8\ub2e4.<\/p>\n

    \uc1fc\ud551\ubab0 \uc774\uc6a9 \uc2dc \uc790\uc8fc \ubc1c\uc0dd\ud558\ub294 \ubb38\uc81c\uc640 \ub300\ucc98 \ubc29\ubc95<\/h2>\n

    \uc8fc\ubb38 \ud3ed\uc8fc \uc2dc\uae30\ub098 \uc2dc\uc98c\uc624\ud504 \uae30\uac04\uc5d0\ub294 \ubc30\uc1a1 \uc9c0\uc5f0\uacfc \ud488\uc808 \uc548\ub0b4\uac00 \ub2a6\uc5b4\uc9c0\ub294 \uc0ac\ub840\uac00 \ube48\ubc88\ud558\uac8c \ubc1c\uc0dd\ud569\ub2c8\ub2e4.
    \n\uc774\ub54c \uace0\uac1d \uc751\ub300\uac00 \uc6d0\ud65c\ud558\uc9c0 \uc54a\uc73c\uba74 \uc18c\ube44\uc790 \ubd84\uc7c1\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc73c\ubbc0\ub85c \uc0ac\uc804\uc5d0 \uacf5\uc9c0\uc0ac\ud56d\uc744 \ud655\uc778\ud558\ub294 \uc2b5\uad00\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.
    \n\ud50c\ub7ab\ud3fc \uc790\uccb4\uc758 \uac80\uc99d \uc808\ucc28\uac00 \ubbf8\ud761\ud55c \uc601\uc138 \uc0ac\uc774\ud2b8\uc758 \uacbd\uc6b0 \uacb0\uc81c \ud6c4 \uc5f0\ub77d\uc774 \ub450\uc808\ub418\ub294 \ud53c\ud574\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc5b4 \uc8fc\uc758\ud574\uc57c \ud569\ub2c8\ub2e4.
    \n\uc548\uc804\ud55c \uac70\ub798\ub97c \uc704\ud574\uc11c\ub294 \uc5d0\uc2a4\ud06c\ub85c \uc11c\ube44\uc2a4 \ub3c4\uc785 \uc5ec\ubd80\uc640 \uc0ac\uc5c5\uc790 \ub4f1\ub85d \ubc88\ud638 \uc9c4\uc704 \uc5ec\ubd80\ub97c \uad6d\uc138\uccad \ud648\ud14d\uc2a4\uc5d0\uc11c \ub300\uc870\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n

    \ubaa8\ubc14\uc77c \uc571 \ud658\uacbd\uacfc \uacb0\uc81c \ud3b8\uc758\uc131 \ubd84\uc11d<\/h2>\n

    \ubaa8\ubc14\uc77c \uacb0\uc81c \uc2dc\uc2a4\ud15c\uc758 \uac04\uc18c\ud654\ub294 \ucd5c\uadfc \uc5ec\uc131\uc1fc\ud551\ubab0\uc21c\uc704 \uc0c1\uc2b9\uc5d0 \uacb0\uc815\uc801\uc778 \uc5ed\ud560\uc744 \ud55c \uc694\uc778 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.
    \n\uc6d0\ud074\ub9ad \uacb0\uc81c\ub098 \uc0dd\uccb4 \uc778\uc99d \ub3c4\uc785\uc740 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uc740 \uc0c1\ud488\uc774 \uc774\ud0c8\ud558\ub294 \ud655\ub960\uc744 \ud06c\uac8c \ub0ae\ucd94\uc5b4 \uc804\uccb4 \ub9e4\ucd9c \uc99d\ub300\ub85c \uc9c1\uacb0\ub429\ub2c8\ub2e4.
    \n\ub610\ud55c \uac1c\uc778 \ub9de\ucda4\ud615 \ucd94\ucc9c \uc54c\uace0\ub9ac\uc998\uc774 \uc815\uad50\ud574\uc9c0\uba74\uc11c \uc0ac\uc6a9\uc790\uac00 \uac80\uc0c9\ud558\uc9c0 \uc54a\uc740 \uc0c1\ud488\uae4c\uc9c0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud0d0\uc0c9\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4.
    \n\uc774\ub7ec\ud55c \uae30\uc220\uc801 \ud3b8\uc758\uc131\uc740 \ud50c\ub7ab\ud3fc\uc758 \uccb4\ub958 \uc2dc\uac04\uc744 \ub298\ub9ac\ub294 \ud575\uc2ec \uacbd\uc7c1\ub825\uc73c\ub85c \uc791\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uc790\uc8fc \ubb3c\uc5b4\ubcf4\ub294 \uc9c8\ubb38<\/h2>\n

    \uc5ec\uc131\uc1fc\ud551\ubab0\uc21c\uc704\ub294 \uc5b4\ub5a4 \uae30\uc900\uc73c\ub85c \ub9e4\uaca8\uc9c0\ub098\uc694?<\/h3>\n

    \uc21c\uc704\ub294 \uc6d4\uac04 \ud65c\uc131 \uc774\uc6a9\uc790 \uc218(MAU), \ucd1d \uac70\ub798\uc561(GMV), \uadf8\ub9ac\uace0 \uc571 \ub2e4\uc6b4\ub85c\ub4dc \uac74\uc218 \ub4f1\uc744 \uc885\ud569\ud558\uc5ec \uc0b0\uc815\ub429\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc\ubcc4\ub85c \uc9d1\uacc4 \uae30\uad00\uc5d0 \ub530\ub77c \uc57d\uac04\uc758 \uc21c\uc704 \ubcc0\ub3d9\uc774 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uc2e0\uc0dd \uc1fc\ud551\ubab0\uc758 \uc548\uc804\uc131\uc740 \uc5b4\ub5bb\uac8c \ud655\uc778\ud558\ub098\uc694?<\/h3>\n

    \uacf5\uc815\uac70\ub798\uc704\uc6d0\ud68c \ud1b5\uc2e0\ud310\ub9e4\uc5c5 \uc2e0\uace0 \ubc88\ud638\uc640 \uc0ac\uc5c5\uc790\ub4f1\ub85d\ubc88\ud638\uac00 \uc815\uc0c1\uc801\uc73c\ub85c \ub4f1\ub85d\ub418\uc5b4 \uc788\ub294\uc9c0 \ud655\uc778\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \ud655\uc2e4\ud569\ub2c8\ub2e4. \ub610\ud55c \ucee4\ubba4\ub2c8\ud2f0\uc758 \uc2e4\uc81c \uc774\uc6a9 \ud6c4\uae30\ub97c \uac80\uc0c9\ud574 \ubcf4\ub294 \ubc29\ubc95\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \ubaa8\ubc14\uc77c \uc571\uc5d0\uc11c \uad6c\ub9e4\ud558\ub294 \uac83\uc774 \ub354 \uc720\ub9ac\ud55c\uac00\uc694?<\/h3>\n

    \ub300\ub2e4\uc218 \ud50c\ub7ab\ud3fc\uc774 \ubaa8\ubc14\uc77c \uc804\uc6a9 \ud560\uc778 \ucfe0\ud3f0\uc774\ub098 \uc571 \ud478\uc2dc \uc801\ub9bd\uae08 \ud61c\ud0dd\uc744 \uc0c1\uc2dc \uc81c\uacf5\ud558\ubbc0\ub85c PC\ubcf4\ub2e4 \uac00\uaca9 \uce21\uba74\uc5d0\uc11c \uc720\ub9ac\ud55c \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n

    \ud50c\ub7ab\ud3fc\uc758 \ud654\ub824\ud55c \uad11\uace0 \ubb38\uad6c\ubcf4\ub2e4 \uc2e4\uc81c \uc774\uc6a9\uc790\ub4e4\uc758 \ub204\uc801 \ub370\uc774\ud130\uc640 \ubc18\ud488 \uaddc\uc815\uc744 \uaf3c\uaf3c\ud788 \ube44\uad50\ud558\ub294 \ud0dc\ub3c4\uac00 \ud604\uba85\ud55c \uc18c\ube44\uc758 \uc2dc\uc791\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

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